Endorsements, endorsements, endorsements

Spent most of the day with the NC NOW women in Raleigh working on endorsements. Some have been decided already, some still need to be interviewed and we are still thinking about some. We have some great candidates, and a lot of them are women. Each candidate is known by at least one member in our group. No strangers among the candidates. That makes it easier, but not easy. We did a lot of laughing. Not at anybody, but at funny things that have happened during this campaign time....so far. Laughter cleanses your soul.

I've checked in with Facebook this evening to see what Clay has been up to. As usual, he is everywhere. Wonder what his sugar intake is. I have to interview tomorrow, and I need to try to track down Clay. That means I need to a least read the paper before I go to bed...in case somebody asks me something that was in the paper today.




Suggestions to make endorsements useful

As someone involved with several endorsement processes and distributions in the past, entities that endorse should make sure their endorsements are useful.

1) Endorsements should be provided in a timely manner.
If voters have already early voted or mailed a ballot by the time they get your endorsements, your work has been in vain. Get those endorsements in voters' hands by the day before early voting starts at the absolute latest.

2) Endorsements should be provided so that voters can carry them into the booth.
Don't just put a list of endorsements on a web site or email them out. You've got to print cards with your endorsements and get them in voters' hands. In my opinion, mailed/distributed postcards are still a good way to go.

3) If there are special ballot instructions, provide them on the endorsement lists.
Whether "instant runoff" instructions or "vote for three candidates in one race" instructions, make it easy to understand what you're suggesting to the voter. Ballots are available from the state Board of Elections to determine what (if any) special instructions are needed.

4) Remind voters to look for every race in which you endorse.
If you're endorsing in a referendum or judicial race, voters often skip those races. Specifically tell them to look for those races if they are a part of your endorsements.

5) Make any list on your website printer-friendly.
This would seem to be Communications 101, but it's absurd how many organizations forget this.

Making endorsement lists user-friendly in all ways seems like common sense, but it does take deliberate planning for useful endorsing.

Please add other suggestions -- maybe worth another thread.