When it comes to the Governor's race, I can tell I'm not deeply invested when I read what others are writing. I wrote about Richard Moore's ad concerning Beverly Perdue and the Neuse River Bridge, then when Anglico responded that it was untrue and underhanded, I was left thinking "Yeah, but, it was still an effective ad." Then, conversely, when I read that Beverly Perdue is for the moratorium and Betsy comes back that years and years ago she was strongly pro-death penalty, I am left thinking, "Yeah, but that was in the last millennium." So, while I am leaning towards one candidate, it is just that. Leaning. So, in the same vein that I gave props to Moore for an effective negative ad, I must now take issue with his campaign.
I recently complimented an ad from Richard Moore for being effective, the Neuse River Bridge ad. And, it was effective. However, that has been ruined in my mind by the continuing misleading and negative attacks from the Moore campaign. I received a series of emails over the last couple days. Yesterday I received the "Which Beverly Is It?" email which in a very Clintonesque fashion goes after Bev Perdue for saying something sorta nice about Ronald Reagan - almost a decade ago. Not in an interview last week, like Obama, but NINE YEARS AGO. Full text after the break. That was bad enough, but I still didn't want to creep into the sludge of this race. Until tonight, I received ANOTHER negative email about Perdue, which was just completely misleading in its omissions. But, which lead me to real data that makes it clear, 1/3 of North Carolinians respond to "What do you think about Richard Moore?" with the response "Who the heck is Richard Moore?"
First nasty Moore email.
In honor of Ronald Reagan’s birthday today, we thought it would be fitting to share Bev Perdue’s thoughts on our 40th president.
Click Here to Visit WhichBeverlyIsIt.com and Watch Bev Perdue Discuss Ronald Reagan
During a 1999 interview, Perdue said of Reagan, "I wouldn’t call him a hero, but I do really admire someone who can be charming and manipulative at the same time."
We also thought it would be appropriate to launch a new website, WhichBeverlyIsIt.com, which draws attention to Beverly Perdue's history of charming audiences by manipulating her positions.
New Media Director
Second nasty Moore email:
A recent independent poll released by WRAL-TV in Raleigh shows Richard Moore as the leading candidate in a general election match-up.
In the race for the North Carolina Governor, the latest Rasmussen Reports telephone survey found Republican Mayor Pat McCrory falling behind Democrats Richard Moore and Beverly Perdue in head to head match-ups.
The survey found the mayor of Charlotte behind Moore 39% to 34% and former Lt. Governor Perdue 42% to 38%.
While Moore has a lead of 5 points to Perdue's 4, I believe the goal is to get over 50% of the voters. In that case, Beverly Perdue is the leading candidate in a general election match-up."
But, this is the part that I find just utterly, completely, totally misleading.
The most telling piece of information is the dramatic difference in the positive-to-negative rating of Moore and Perdue. Perdue's negatives are more than double Moore's.
Moore: 35% favorable to 12% unfavorable.
Perdue: 35% favorable to 27% unfavorable.
A candidate's positive to negative ratio is one of the key indicators of predicting electoral success and Richard Moore is in a very positive position with voters.
All well and good, it is true that Moore has less unfavorables. I wonder why that could be?
Perdue and Moore each drew in 35% favorability ratings, but 33% of people have never heard of Moore and 23% have not heard of Perdue. Twenty-seven percent (27%) of voters gave Perdue an unfavorable rating.
Ah, yes so fully 1/3 of North Carolina has no idea who Richard Moore is, I can see why he would want to neglect that little piece of information. It must be quite a shock to the system to see that all that $$$$$ spent on ads, all that time as Treasurer, has left him unknown to 1/3 of all North Carolinians.
There is a lot of positive data in here for Moore to report, but his campaign manager Jay Reiff instead chose to omit a key factor, the lower name recognition for Richard Moore. Even if they had admitted it, statistically it looks like as those folks learn about him he would have a higher favorable rating. So, why omit it? Because this campaign is focusing on dirty. I dread finding out what tomorrow's negative email is all about.