Who the heck is Richard Moore?

When it comes to the Governor's race, I can tell I'm not deeply invested when I read what others are writing. I wrote about Richard Moore's ad concerning Beverly Perdue and the Neuse River Bridge, then when Anglico responded that it was untrue and underhanded, I was left thinking "Yeah, but, it was still an effective ad." Then, conversely, when I read that Beverly Perdue is for the moratorium and Betsy comes back that years and years ago she was strongly pro-death penalty, I am left thinking, "Yeah, but that was in the last millennium." So, while I am leaning towards one candidate, it is just that. Leaning. So, in the same vein that I gave props to Moore for an effective negative ad, I must now take issue with his campaign.

I recently complimented an ad from Richard Moore for being effective, the Neuse River Bridge ad. And, it was effective. However, that has been ruined in my mind by the continuing misleading and negative attacks from the Moore campaign. I received a series of emails over the last couple days. Yesterday I received the "Which Beverly Is It?" email which in a very Clintonesque fashion goes after Bev Perdue for saying something sorta nice about Ronald Reagan - almost a decade ago. Not in an interview last week, like Obama, but NINE YEARS AGO. Full text after the break. That was bad enough, but I still didn't want to creep into the sludge of this race. Until tonight, I received ANOTHER negative email about Perdue, which was just completely misleading in its omissions. But, which lead me to real data that makes it clear, 1/3 of North Carolinians respond to "What do you think about Richard Moore?" with the response "Who the heck is Richard Moore?"

First nasty Moore email.

Dear Friend:

In honor of Ronald Reagan’s birthday today, we thought it would be fitting to share Bev Perdue’s thoughts on our 40th president.

Click Here to Visit WhichBeverlyIsIt.com and Watch Bev Perdue Discuss Ronald Reagan

During a 1999 interview, Perdue said of Reagan, "I wouldn’t call him a hero, but I do really admire someone who can be charming and manipulative at the same time."

We also thought it would be appropriate to launch a new website, WhichBeverlyIsIt.com, which draws attention to Beverly Perdue's history of charming audiences by manipulating her positions.

Thanks,

Eli Kaplan
New Media Director

Second nasty Moore email:

Dear Friend:

A recent independent poll released by WRAL-TV in Raleigh shows Richard Moore as the leading candidate in a general election match-up.

Falsehood #1:

In the race for the North Carolina Governor, the latest Rasmussen Reports telephone survey found Republican Mayor Pat McCrory falling behind Democrats Richard Moore and Beverly Perdue in head to head match-ups.

The survey found the mayor of Charlotte behind Moore 39% to 34% and former Lt. Governor Perdue 42% to 38%.

While Moore has a lead of 5 points to Perdue's 4, I believe the goal is to get over 50% of the voters. In that case, Beverly Perdue is the leading candidate in a general election match-up."

But, this is the part that I find just utterly, completely, totally misleading.

The most telling piece of information is the dramatic difference in the positive-to-negative rating of Moore and Perdue. Perdue's negatives are more than double Moore's.

Moore: 35% favorable to 12% unfavorable.
Perdue: 35% favorable to 27% unfavorable.

A candidate's positive to negative ratio is one of the key indicators of predicting electoral success and Richard Moore is in a very positive position with voters.

All well and good, it is true that Moore has less unfavorables. I wonder why that could be?

Perdue and Moore each drew in 35% favorability ratings, but 33% of people have never heard of Moore and 23% have not heard of Perdue. Twenty-seven percent (27%) of voters gave Perdue an unfavorable rating.

Ah, yes so fully 1/3 of North Carolina has no idea who Richard Moore is, I can see why he would want to neglect that little piece of information. It must be quite a shock to the system to see that all that $$$$$ spent on ads, all that time as Treasurer, has left him unknown to 1/3 of all North Carolinians.

There is a lot of positive data in here for Moore to report, but his campaign manager Jay Reiff instead chose to omit a key factor, the lower name recognition for Richard Moore. Even if they had admitted it, statistically it looks like as those folks learn about him he would have a higher favorable rating. So, why omit it? Because this campaign is focusing on dirty. I dread finding out what tomorrow's negative email is all about.

Comments

You're getting good at this.

The fact that you've been officially "undecided" all along give you a special standing to bring objective analysis to this sort of thing, so thank you for doing it. I don't mind campaigns hitting hard, but at a certain point, the campaigning itself becomes part of the equation.

This is why I think so many thoughtful people embraced John Edwards. His campaign was a model of integrity on every front.

Pundits say negative campaigning works, and I suppose they're right. Although it does raise the question: what does "works" mean? Gets someone elected? At what cost?

I'll be happy to bash Bev...

over any negative ads/emails as well. Just point them out to me : )

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

NC Democrats

Robert:

Thanks for this. I'm a "soft" Perdue voter as well. But certainly she has not been above the fray. In fact, both candidates have more or less disgusted me at this point. It's a shame that our gubernatorial campaigns can't be more elevated in their discourse. I get both camps nasty-grams. That's why I'm hanging my progressive hopes and dreams on the Lt. Gov. race...

I have heard the same thing from many sources.

the question I have to ask is why one of the campaigns hasn't realized that they could be the "nice" camp and shame the other camp out of the race.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

Same here

The "Which Beverly?" ad was awful. Big turn-off. I disagree that comments from ten years ago are irrelevant, but it comes across in this ad as reaching reaching reaching . . . and the loud yellow script is kind of insulting.

It's certainly a truism that negative ads are effective, as I suppose "robo" calls must be. We who are turned off are either in such a minority that our reactions don't matter or we tend to be turned off but wind up not holding it againt the candidate enough not to vote for him/her.

I'm with "captsfl" (whose name I keep reading as "catsup") in looking at the Lt. Gov's race for a sign of some hope for the future.

All that is necessary for the triumph of evil is that good men do nothing
-Edmund Burke

Count me in

I'm with "captsfl" (whose name I keep reading as "catsup") in looking at the Lt. Gov's race for a sign of some hope for the future.

I have no idea which candidate will get my vote in the Governor's race. I suppose it will be whoever doesn't stink up the place the worst. Or maybe I'll write in one of the LG candidates instead.

Be the change you wish to see in the world. --Gandhi

Negative ads work.

What I find disturbing about the Moore camp is there absolute dedication to negativity. I mean, three highly negative products in one week?

Look at the poll numbers, they could have easily said "We have the same approval rating as Beverly Perdue, but our name recognition is no where near as high. Based on the math, as this campaign goes on and people get to know us, we're going to have a much higher approval rating that Bev Perdue."

A positive was instead turned into a negative. That tells you something about the state of the campaign.

One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

Know Moore

I finally went to see this website and the first thing I have to say is this.....YOU'RE USING BLOGSPOT????? You're running for Governor, not NC House District XX, which will be funded by bakesales. The "new" Bev 2.0 site looks good,but you're using blogspot? Really?

Anyway, I wonder what other think about this site. I have to say that to me it seems like a war-room DEFENSIVE site. Other than the Parton thing, most of the posts are defensive in nature. We hear a lot on TV about how candidates should ignore the attacks because that means they end up focusing on the charge instead of ignoring it and moving on to something else. On the other hand, the 1992 Clinton campaign believed in hitting-back on any false charge immediately, so it couldn't take hold.

What do y'all think?

Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
-me

Responses are unfortunately necessary

Unfortunately often times people (media esp) talk about responses as "spin" but if you don't respond people can tend to implicitly assume that it's because the attack was true. It's kind of a lose/lose situation but if you respond maybe you lose less?

Sometimes a response can end up being turned into a real win too though, look at what Burr did to Bowles in 2004. He was able to turn a policy attack into a personal issue (his sister) and especially coming as late in the campaign as it did it ended up being real effective (to clarify that's not an endorsement of Burr or his policies just a recent example that comes to mind, even if I hate it).

Bake Sale for Ed Ridpath!

Now why didn't I think of that???

BakeSale
Here is how a bake sale works:
  1. Everyone bakes up cakes, cookies, donuts, and other goodies. (Yummy!)
  2. Everyone comes to the bake sale and donates those goodies to the campaign.
  3. Everyone buys other people's goodies, with money made going to the campaign.
  4. Everyone eats goodies
    A Virtual Bake Sale does exactly the same thing except for all that baking and selling and eating.
    • Cake: $25
    • Pie: $20
    • Cookies: $10
    • Donuts: $5
    • Other Goodies - you pick the price!
    You can "bake" online: Ed Ridpath Virtual Bake Sale!
    Or you can make checks payable to:
    Committee to Elect Ed Ridpath
    800 Oldwyck Drive
    Fuquay Varina, NC 27526

    ---
    Ed Ridpath
    www.EdRidpath.com

    ---
    Ed Ridpath
    www.EdRidpath.com

    Don't these 2 candidates perceive the vacuum created

    in leadership at the top of the ticket? Going negative means the focus is placed on the other. Damn it, give us something to vote for.

    I may have to undervote this time or write in "Beelzebub" before I'd vote for the characters I see in front of me now.

    Satan for Governor

    Just think about the flair such a campaign might have. Bumperstickers in blaze orange with tongues of flame, gothic calligraphy (of course), and campaign hats with little built in horns.

    Awwww, It'd be fun! I hate making calls to raise money, but I swear, I'd do it just to hear the reaction on the other end of the phone. And you wouldn't have to be polite. If people on your call list react with annoyance to being solicited by Satan's minion, you could promise to see them in hell before they hung up on you.

    All that is necessary for the triumph of evil is that good men do nothing
    -Edmund Burke

    I really need to meet you.

    The first drink is on me.

    Be the change you wish to see in the world. --Gandhi

    You're on!

    And let's wear our spiked tails.

    All that is necessary for the triumph of evil is that good men do nothing
    -Edmund Burke

    Agree generally, but not with these examples

    I've been reading BlueNC for a while now and have finally decided to join in. I agree with the general consensus here that Moore and Perdue have been entirely unimpressive. But as a likely Moore voter, I'd like to defend the guy a little (I'm also a likely Dellinger voter, which I'll get into on the LG mental health thread), at least with respect to the emails reprinted here.

    On the Reagan quote, the point wasn't that Perdue said something nice about Reagan, the point was that Perdue is dangerous in the way that Reagan was - "charming and manipulative." This is "Perdue is like Reagan" mudslinging - maybe not good, but different in kind from "Obama said nice things about Reagan."

    On the second email, I'd agree with your first point if the email didn't list the 42-38 and 39-34 numbers, since there's basically no difference there. The real goal is to get more votes than the other candidate, so I have no problem with Moore touting himself as having a bigger lead.

    As for the favorable/unfavorable numbers, I agree it is helpful to see the numbers of people who have never heard of the candidates. But that cuts both ways - his favorable rating presumably would be higher as well if more people knew him. I think trumpeting "hey, 1/3 of potential voters have no idea who I am!" is a little much to ask of a candidate, and with Perdue's number at 23%, I don't think the numbers he actually presents are all that misleading.

    Thanks

    And in all seriousness, thanks for all the work you do on this site. I've learned so much about NC politics reading BlueNC, and enjoyed it, too. The site has made me and I'm sure countless others become a better informed voter and more likely to donate money or time to a candidate or cause.

    Actually, you're right!

    I misread the Reagan email and I think now, it's worse! : )_

    To actually compare a Democrat to Ronald Reagan is not a nice thing.

    As I wrote above, I think there was a way of spinning those numbers in a positive light. Someone below said that Moore is aggressive. Aggressive campaigning is good, but this is more like angry campaigning.

    One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon

    Jesus Swept ticked me off. Too short. I loved the characters and then POOF it was over.
    -me

    That's fair

    I can't say I love the negative tone either, but I prefer angry campaigning to dishonest campaigning, which is how I viewed Hillary's attack on Obama's Reagan comment.